NMBT
- NMBT
- 2009
- Annual Report
- Publication
About the project
The development of the annual report for the Nelson Mandela Bay Tourism board involved a meticulous and strategic design process. The content was visually organised through colour tab devices at the edges of the layout to separated out the different sections within the report and make it easy for readers to quickly navigate to. A pantone neon orange ink was used as a 5th colour to make certain sections of the information stand out and add a playful aspect to a normally serious document.
Design Challenges
A bright and bold colour palette, and imagery that aligned with the brand’s energetic and vibrant identity was used while still conveying a sense of professionalism in a structured layout. Infographics and data visualisation played a big part in this project. Through iterative design reviews and close collaboration with stakeholders, the final annual report successfully showcased the achievements and highlights of Nelson Mandela Bay Tourism that year.
- • Print Design
- • Publication
- • Annual Report
