Paella Bar

  • Paella Bar
  • 2020
  • Branding
  • Identity
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About the project

Paella Bar is a well loved South Australian Food Truck company who were in need of a rebrand. The job involved everything from designing the logo, right through to food truck signage, uniforms, social media posts, website design and various other branding assets.

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Design Challenges

The design process for developing the branding and signage for Paella Bar began with developing the logo. The big and iconic pans used at events to cook the paella in were used as the main inspiration behind the brand mark. Contemporary, modern, clean, and eye-catching concepts using bold typography, Spanish inspired colour palettes, and graphic elements that embody the amazing food were used to bring the brand to life and make this food truck stand out from the crowd.

Font Style
  • • Logo
  • • Branding
  • • Signage
  • • Website
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